NATURALLY DIFFERENT

The Town of Indian Lake, nestled deep in the wild reaches of the Adirondack Mountains, is a destination all its own. I’ve personally camped, canoed, and raced bikes in the area, so re-branding this unique place was a special opportunity. Using the canoe as a well-known icon of the Adirondacks with symbolism for the town and its history, the logo has grown into a full fledged municipal identity. I worked with the town across three+ years, designing a new website, brand and icon system, digital and print ad campaign, signage system, custom map, and much more.