ALL HANDS ON DECK

F.R. Smith & Sons, a staple of the Bolton Landing community on Lake George, had maintained the same logo since the marina’s inception over 50 years ago. It was time to change the face of F.R. Smith’s, in a way that maintained the timelessness and tradition that has always been synonymous with the name. Thus, a new watertight brand system was brought to the shores of Bolton Landing, with flexibility to both honor the past and look towards new horizons.